She’s brash, she’s bold, she’s magnificently mouthy, she’s the one and only LILY ALLEN and she’s bound to be the talk of BIG DAY OUT 2010.

A rebellious national treasure in her British homeland, ALLEN has been adopted Down Under too, her second album It’s Not Me, It’s You owning the charts in 2009 and going three-times platinum along the way.

“ALLEN’s set is a stunning lesson on how to grow up in public. Songs from It’s Not Me, It’s You are like diary entries from the front line of cause celeb. These spark nicely with the twenty-something-in-crisis lyrical bent of older tunes like Everything’s Just Wonderful... ALLEN is irresistible.” (thelondonpaper, July 2009)

It was early 2006 when whispers about the internet-savvy ALLEN began to reach fever pitch. Her debut album, Alright, Still, smashed through all the hype – she was a revelation in pretty dresses and dope sneakers, dropping snappy bundles off teenage attitude in LDN, Alfie and Smile. With It’s Not Me, It’s You, she may be a little more grown up, but she’s no less spiky on hits The Fear (“Inarguably one of the biggest pop songs of this summer,” said The Age), No Fair and 22.

On stage, says Chart Attack, there’s “one thing everyone can agree ALLEN has in spades: sass. Her between-song banter was top-notch, off-the-cuff and hilarious.” She’s backed by a four-piece band FasterLouder calls “a solid force to be reckoned with”. And Uncut called LILY’s 2009 Glastonbury set a “mass empowering sisterhood singalong”.

“Miss ALLEN’s got the hits, the charm and the fans to own this sunny early evening slot.” (The Guardian, June 2009)

She’s has had her own TV talk show (Lilly Allen and Friends) in the UK, had a guest role on Australia’s most famous TV show (Neighbours), been nominated for a Grammy, been named GQ’s 2009 Woman of the Year, worked with Mick Jones on a genius cover of The Clash’s Straight to Hell, collaborated with Mark Ronson and Common, Twittered her derriere off, and spoken out against music piracy.

She mixes sunshine with sass, social commentary with sardonic two-fingered salutes. She’s a pop queen for the 21st century, and she’s still not turned 25. When LILY ALLEN talks, BIG DAY OUT listens.